Wednesday, June 27, 2007

 

Attention's Economy

What is today someone's attention worth. For even 5 minutes? Do you participate in meetings where you cannot get your concentration to listen to the speaker for more than a couple of minutes at a time? Do you leave with the sensation that you did not understand what was the meeting about?

Dave Gray, my partner at XPLANE, has a very good solution. Use interactive tools to move the Web 2.0 concepts from the Web to the meeting room using flip charts, post-it notes and index cards, to get everyone involved. In no time he gets the complete room designing concepts like "market leader" or "computer access" or revenue per customer in a manner that we all contribute to generate, a well understood, picture that caputures our attention because WE have been participating in its creation.

Meetings will never be the same if you give Dave a chance to work his magic in your company. If you are in a town with a XPLANE office, Portland (Oregon), St. Louis or Madrid (Spain) feel free to ask for an invitation to a VTS session and you will understand what is the potential of this approach.


Comments: Post a Comment



<< Home

This page is powered by Blogger. Isn't yours?