Tuesday, July 10, 2007

 

Attention´s Economy

Let´s face it. We all have very few moments of focused attention. Does your mind walk/flies away while your boss is past his 30th powepoint slide? The problem is that we still have the same minds as a hundred years ago and, the environment has grown with information noice at a pace we cannot cope with.

Is therefore the "Attention" our most valuable asset? How do we gain attention from friends or partners, privately or in business? Does the use of Visual Graphics help? Both Dave Gray and me believe they do. There are still very few companies out there that understand how Visual thinking can change the way they communicate with their employees and those with their customers.

We need to promote a Visual Thinking revolution that created companies with visual thinkers in their communication departments and teach employees to use visual graphics to gain customer´s attention, retain it and promote action.

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