Friday, July 13, 2007

 

Is there a way to re-invent commerce?

With the notable exeption of AMAZON, commerce on the net is, mostly, handled by your normal trader. The physical brands have learned to handle the new channel and they control their trade also in Internet.

Yes, I know, there is the digital formats like music and/or video where i-Tunes has re-invented the way music -paid for music that is- is distributed. But I am thinking of traditional goods like a suit. Why is not there yet a network to put together designers, manufacturers, users and distributors to create an environment where, for instance, a Brazilian designer has a new idea about how a suit must fit you, an Italian image consultant sees it and recommends it to an American customer and a Chinese tailor produces it to Fedex it to the customer, at about the same price as a standard suit in Macy´s.

We have yet to explore the possibilities of this type of new digital marketplaces.

Comments:
This is an area in which open source software is severely lacking offerings (oscommerce and interchange to name a few are buggy to say the least), and while there are SOME solid commercial offerings (e.g. elasticpath) starting to blossom, ecommerce foundational technology never really got off.

To answer your initial question, I think a self-signup, cloud-based zShops-like approach integrated with different payment methods and (physical) delivery system would do it.

Recent inroads by google into payment (Google checkout) and cataloging (Google Base) would make one think Google could be a good candidate to do this.
 
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